4 Pics 1 Word’s gameplay is very simple: each level displays four pictures linked by one word – the player’s aim is to work out what the word is, from a set of letters given below the pictures. The game is said to follow the “freemium” model: although the game is free, and devoid of any in-game advertising, microtransactions are available to help the user progress through the game more quickly.
On April 2013 update added in-game ads, which can be removed with an in-game purchase.
4 Pics 1 Word has received mostly positive reviews. PC Advisor gave the Android version 4/5, praising its entertainment value, but stating that the social aspect could be improved. Pocket-lint featured it as their “App of the Day” on the 25th February 2013, praising both its simplicity, and its social aspect. What Mobile also gave it 4/5, praising its simplicity and execution, whilst criticizing its frequency of highlighting the “hint” button. As of March 21, 2013, the game is ranked 4th out of all free iPhone apps and Android apps, according to AppData.