Clash of Clans is a 2012 freemium mobile MMO strategy video game developed and published by Supercell, a video game company based in Helsinki, Finland. The game was released for iOS platforms on August 2, 2012. For Android, it soft-launched in Canada and Finland on September 30, 2013. On October 7, 2013, it was released on Google Play internationally.
Clash of Clans is an online multiplayer game in which players build a community, train troops, and attack other players to earn gold and elixir, which can be used to build defenses that protect the player from other players’ attacks, and to train and upgrade troops. The game also features a pseudo-single player campaign in which the player must attack a series of fortified goblin villages.
The game has been very successful for Supercell. By April 2013, Supercell had only two games on the App Store, Clash of Clans and Hay Day, which together had grossed $279 million. Daily revenue was at $2.4 million, with 8.5 million daily players, and Forbes projected a revenue of between $800 million and $1 billion by the end of 2013. They ultimately earned $892 million (compared to $101 million in 2012).
Clash of Clans became an App Store top 5 download between December 2012 and May 2013 and this success has been described as helping to usher in a new era in conjoint gaming on mobile devices. In 2013, Clash of Clans was the third highest game in revenue generated on the App Store and Google Play.