Hay Day is a freemium mobile farming game developed and published by Supercell. Hay Day was released for IOS on June 21, 2012 and Android on November 20, 2013. According to a 2013 report, Supercell earned $30 million a month from Hay Day and Clash of Clans, another game made by Supercell. In 2013, Hay Day was the 4th highest game in revenue generated.
Greg, the player’s uncle, is not able to take care of his farm any more, so he hands over the responsibility of caring for the farm to the player. The game starts with a scarecrow teaching the player about harvesting wheat.
The player earns coins and experience points (XP): coins used to buy production building and decoration items and XP used to level up. The XP score is reset to zero every time the player increases to a new level. Player can gain coins and XP by selling goods through a roadside shop, truck deliveries and shipping orders.
One update improved the co-operative nature of the game by adding communities, wherein members can help each other out with materials and items in need. This includes a chat function which enables the farmers to talk with one another and support each other in completing orders and upgrading their equipment.
In June 2014 a game update expanded the playing area to include the restoration of a rundown town to its former glory. The nature of the town is similar to the farm with various outlets and attractions available to serve visitors. From diners and grocery stores, to a cinema and a spa, more venues become available as the player’s town level improves, once again based on experience points.
Additionally, farmers own a fishing area, and the town contains a personal train that can be used to travel to neighboring communities and pick up visitors whose needs have not been fulfilled. New machines, animals, pets, products, crops and activities are added with each update from Supercell to keep the game expanding, exciting and challenging.
The game is well supported by Supercell, with tie-ins to Facebook and other social media sites, and farmers are rewarded with diamonds following any maintenance to servers or bug fixes, and these enable them to produce goods or build machinery quicker than usual.
Gamezebo gave it 4/5, noting its similarity to Farmville and praising the graphics. Pocket Gamer gave it a bronze award.