The Simpsons: Tapped Out is a freemium mobile game for iOS and Android, based on the American animated series The Simpsons. It allows users to create and maintain their own version of Springfield using familiar characters and buildings. The game is constantly being updated with new, often season-specific content, for example during holidays like Thanksgiving, and Treehouse of Horror episodes-related content for Halloween. Not limited to English-speaking players, the game is available in many languages such as French, Italian, German, Simplified Chinese and Brazilian Portuguese. The game was developed and published by EA Mobile and launched in the EU on February 29, 2012 and in US on March 1, 2012 for iOS and February 6, 2013 for Android. The game was released for Kindle Fire devices in several markets on June 24, 2013. According to its own estimates, EA generated over $130 million in revenue since the game’s release. For BlackBerry 10, the Android version of the game can be downloaded via Amazon Appstore.
The game may be considered as a city-building game. It offers a variety of buildings (houses, shops, public buildings from the series) that the player buys with an in-game currency of “dollars”, while buying premium items with real-world cash via donuts, a reference to Homer Simpson’s passion for donuts within the series. Many buildings come with a questline for the player to follow and some add with them a character from the series; players collect characters along with buildings. Characters can be sent on tasks to progress with the quests to advance with the game, and to earn extra money to save up for items. Each building regularly generates a sum of in-game cash to collect, under names such as “Income tax” from houses and the “Collection plate” from the First Church of Springfield. Players can also place rivers, roads, pavement and decorations on the land. Recently, developers have added the “Krustyland” transporter, to get players from Springfield to the infamous Krustyland, where they can expand and build similar to player interactions in the game’s Springfield.
The game is supported by EA’s Origin, which acts as a social bridge to where players log in to their Origin accounts and visit friends’ towns to collect cash once every 24 hours; and occasionally other tasks during an event. The maximum number of levels is currently 48 since the December 16, 2014 update.